Every now and then, I like to take a step back and remember why I started this shop in the first place.

It wasn’t to go viral (which.. I haven't and don't want to - so that's a relief haha).

It wasn’t to be the cheapest (no thank yew).

And it definitely wasn’t to do all the things perfectly (I could never anyway).

I started this shop to create a little magic in the everyday.

That magic shows up in different ways.

It’s in the soft sparkle of a pair of earrings that makes you feel extra cute for a workday Zoom call.

It’s in the handwritten note tucked into a gift for your kid’s teacher.

It’s in the way you open a package and feel seen - even if we’ve never met in person.

The world can be chaotic. Busy. Overwhelming.

But there’s something grounding about making things with your hands - something intentional, imperfect, and beautiful.

I try to infuse that energy into every part of My Friend Sarah Made It.

From the textures I choose, to the colors I’m drawn to, to the way I wrap up each order with care…

I want it all to feel special. Not because it’s flashy, but because it’s real.

So if you’ve ever worn something from my shop and felt just a little more you because of it - that’s the magic.

That’s what keeps me coming back to the table to create.

Thanks for being here, and for finding beauty in the little things with me.

xoxo,

Sarah